Friday, September 19, 2008

a note from North Point Resources:Letters to the Next President

On September 1, North Point Resources launched a national campaign featuring Andy's recent sermon series, Letters to the Next President. We wanted to let you know about the campaign and how you can help.

The campaign consists of several web banners that ask the question "What would you say to the next president?" These banners are strategically placed on dozens of Google web properties such as Huffington Post, MySpace, Facebook, and Drudge Report. The banners lead to North Point Ministries' YouTube channel (www.youtube.com/northpointministries). The channel has been re-skinned to reflect the LTTNP series and includes a special introductory video by Andy that addresses the campaign. In addition to the banners and our YouTube site, we've also made some changes to the Letters to the Next President website (www.letterstothenextpresident.com.)

The campaign has already generated millions of web impressions and thousands of clicks, and we've had many new letters posted since the launch. But, we still need your help.

Two Ways to Participate

1. Facebook: If you visit www.letterstothenextpresident.com, you'll see we've included a Facebook "badge" enabling site visitors to add the LTTNP logo to their Facebook profile. If you have a Facebook page, we would love for you to add this to your profile and help spread the word. Additionally, for those of you who are willing to post a letter, you'll get a different badge - one that says "I wrote a letter to the next president." This badge will link directly to your letter, allowing your friends on Facebook to read your submission.

2. Invite friends and family to participate: Our goal is to generate thousands of new letters through this campaign. Ultimately we hope these visitors will bookmark NPM's YouTube channel and come back later to hear more of Andy's messages.

This campaign is running through October 31 and any help you can give us during that time is appreciated.

If you have questions, you can contact Jessica Duquette at jessica.duquette@northpoint.org.

Thanks!

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